A Clearer Future: Webcast Campaign
HD VideoProbes
with Berg Engineering & GE
THE PROJECT OUTLINE
1. Webinar
2. Series of Infographics
3. Two Articles
4. White-paper
4. Blog Post
5. Campaign deployment & execution
WHAT DOES THE PRESENTATION INCLUDE?
1. Background on NDT.
2. New RVI Technology, 'The Future is now'.
3. Advancements in 3D Measurement technology.
4. The Complete Solution: Looking into MDI, Inspection Works Suite connectivity and iView
5. How the Mentor Visual IQ HD can improve efficiency, and save on downtime and costs.
6. Live product demonstration.
7. A 30 minute Q&A session.
OVERALL OBJECTIVES
1. Demand Generation - leads and registrations through the live, and on-demand webinar. Focus on inviting leading decision makers, and senior professionals in-charge of specification and/or purchasing.
2. Content development and Execution - including promotion via e-mail, and social media.
3. Build awareness around the new technology, a live product presentation, and Q&A.
4. Include live Q&A session, to answer questions, and develop a better understanding of what challenges users of the product, and others, are currently facing. Product and service improvement.
PROJECT OUTLINE
Campaign Features: Live Q &A, Design and development of slides, landing pages, and registration form, copywriting of the script, hosting, voiceover, pre-recorded (On-demand). Full promotion including an infographic, blog article, and e-mail blasts to the JGT media database. Comprehensive reporting & Analytics.
Promotion: E-mail, Social Media, and blog.
Total leads generated: 437
INFOGRAPHIC SERIES
