Introduction
As per our conversation, we would like to assist you in developing a foundation from which to better engage with your existing customers, as well as increase sales. We have included a website, content around the products you sell, which will assist in generating leads, as well as, your sales team on the road. Alongside this, i have also included a blog, which we will set -up for you, and provide the initial posts through the content we produce for the website.
After our meeting with several of the partners around the world, many of which have the same requirements and objectives, in terms of wanting to improve their digital presence and marketing process, we have put together a proposal, at what we hope is at an affordable price, as we know that this is a crucial consideration.
Our proposal is as follows... Please note that we have included some examples of recent work that we have produced for other channel partners, that is in-line with BHGE style guidelines.
Blog & Social media
As discussed, i think this will be a great marketing tool for Universal Solutions to strengthen their brand, create awareness around their offering as a company, as well as generate traffic to your new website. The blog will be part of your website, and will be easy to manage, and update. As we will be producing content for the new website, such as white-papers and success stories, we can leverage these through the blog for the first 10-12 months. We will also assist in creating the narrative copy, for each post. I suggest that we also push this content out through other platforms such as LinkedIn.
Features to include:
- Custom blog
- Initial management and copy writing (First 12 months)
- Leverage blog content through LinkedIn.
New custom Website to include:
1. Complete redevelopment of existing website.
2. Dedicated environments for each product, to include:
- Supporting content downloads - data-sheets, case studies, video, webinars, brochures.
- Imagery
- Product information and specs
3. Design & Development
4. Hosting
5. No ongoing costs.
6. Includes all brands you represent.
Website/Landing Page Examples:
The below example represents a landing page that we plugged in to the partners existing website. Please note the dedicated section around the products and the various models. Our objective here is to provide current and potential customers with enough information to make a decision on the purchasing the product. Please click on the links below to view...
Content
There is available/existing content, which we are able to use to populate your new website, and support the products and services you provide on behalf of BHGE. What we offer is the following:
1. We will re-purpose this content and give it an identity unique to your company.
2. Add the content to your dedicated product environments we create on your new website.
3. Moving forward, this content can also be used to market the products to your region.
Content inventory for the products you sell:
- Video
- Webinar
- Brochures
- E-books
- Brochures
- Spec Sheets
- Technical articles
Content Examples:
Here are some examples of how we took some existing content and re-purposed it to have unique look for the partner. I have provided a video, a case study, webinar and infographic series(not re-purposed), as well as an article.
Video
Infographic Series
Article used for blog post
Total Cost: $5,000 (USD)
Includes the option for a logo design/redesign, and a company brochure and no extra cost.