Objectives
1. Develop a mobile app that allows Above & Beyond Compression to generate leads, and interact with their customers in a different way - supplying them with bulletins, updates, as well as, key product and service information.
2. Create public and members only/exclusive environments and features on the app.
3. Homepage feed designed to promote latest features, bulletins, and updates.
4. Improve company website, so it is aligned with, and supports the mobile app.
2. Create public and members only/exclusive environments and features on the app.
3. Homepage feed designed to promote latest features, bulletins, and updates.
4. Improve company website, so it is aligned with, and supports the mobile app.
Mobile APP
The focus for the mobile APP was to create a tool, that gave Above & Beyond Compressions customers the option of exploring what they have to offer on mobile, as well as being able to provide members of the APP, with exclusive content, news and information. AB Comp wanted to create a platform that allowed them to interact with their customers in a different way - supplying them with bulletins, updates, as well as, key product and service information.
Key Features:
- Messaging system
- Custom CMS
- Dedicated product and service environments
- Exclusive content and Members section.
- Homepage feed
- Easy Navigation and Downloads.
- Hybrid App - Both Android and IOS.
- Lead Generation & Customer Nurturing
VIDEO
Navigation & Search
Because of the amount of content and downloads required, the challenge here was to create and ease to use navigation, and search mechanism throughout the APP. We opted for simple menu, and drop-down list that allowed users to access the information that pertained to each post or product easily, without have to sift through a cluttered landing page.
Product Environments
Part of the focus for the APP, was to have dedicated environments for the products, so that any new content we added, would be supported by a library of knowledge and information on the product that piece of content, or update pertains to. Each environment houses product information, data, imagery, specs, and supporting downloads.
Members Section & Messaging
Above & Beyond wanted to encourage users to sign up, so we implemented a members portal. This would include member only features, and content, as well as a messaging system that allowed Ab Comp to communicate directly, and exclusively with their members.
