Objectives:
1. Demand Generation - leads and registrations through the live, and on-demand webinar. Focus on inviting leading decision makers, and senior professionals in-charge of specification and/or purchasing.
2. Content development and Execution - including promotion via e-mail, and social media.
3. Build awareness around Flare measurement, and accuracy.
4. Include live Q&A session, to answer questions, and develop a better understanding of what challenges users of the product, and others, are currently facing. Product and service improvement.
2. Content development and Execution - including promotion via e-mail, and social media.
3. Build awareness around Flare measurement, and accuracy.
4. Include live Q&A session, to answer questions, and develop a better understanding of what challenges users of the product, and others, are currently facing. Product and service improvement.
Project Outline:
Campaign Features: Live Q &A, Design and development of slides, landing pages, and registration form, copywriting of the script, hosting, voiceover, pre-recorded (On-demand). Full promotion including a series of infographics, and e-mail blasts to the JGT media database. Comprehensive reporting & Analytics.
Promotion: E-mail, Social Media.
Registered Attendees ('Live event'): 309
Registrations (On-demand-post-event): 654
Total leads generated: 895
Flare Measurement Webinar
We began the project, with producing a series of infographics, and white papers to provide substance to our core message, of servicing your Flare meter, for maximum results, cost saving, and reduction in down-time. We felt that we needed to add more to that message, as well as provide a platform to answer, questions.
We decided that a webinar would be the best approach. Presented by experienced product managers, and technicians, we were able to deliver a 90 minute event, that included, 30 mins of live Q&A time. Please view webinar below:
Promotion, Registration, & Metrics
Webinars are hugely valuable, in terms of demand generation. Any event that you have, provides you with an opportunity to engage with leading individuals within the sector/s you are discussing. This means that building in a custom registration process, metrics portal, and promotional campaign, are crucial. We simplify this, by having two registrations forms... One for the pre-promotion, which allows you to notify, follow-up, and nurture... And a second registration form, which allows new registrations to sign-up at the last minute, and pre-registered attendees to login. Crucially, the second form also allows us to capture valuable data during, and post event.
Both forms, are fully integrated with GE's CRM, allowing for the seamless capture of leads, and registrations.
Promotional e-mails, notifications, and registration form
Late registration or Login form
Metrics Portal
Detailed metrics are provided pre, during, and post event. Collecting data on time of arrival, and departure, registrations, interactions with polling questions, Q&A, and more.
